The new Versace campaign will undoubtedly have an echo globally, thanks to an exceptional testimonial and one of the hottest musicians of the moment. Versace loves strong, determined, free women who are not afraid to show their charm, talent, and character. Not surprisingly, he has always chosen them as brand ambassadors: From Madonna to Lady Gaga, from JLo to Bella Hadid, many celebrities have alternated over the years. And now Dua Lipa is added to this list of iconic women. The pop star is the new face of Versace, the protagonist of the FW21 adv.
“I am excited about the idea of collaborating with the iconic Maison Versace,” said the artist. “Working closely with Donatella and sharing the passion we have in common for fashion was surreal. The period was an unforgettable experience “.
“I first met Dua a few years ago in London. I knew she was a beautiful girl, but when I heard the timbre of her voice, I immediately realized that she had something unique and special,” commented Donatella Versace. “Since that time, I have seen her career take off, and we have collaborated on many projects. Right now, I couldn’t think of any other woman who can better express the spirit of Versace and this collection than her. ”
The singer is thrilled with the collaboration and the shots by Mert & Marcus in which she shows off a new look with very long and fiery red hair. Very similar to the one chosen by Gigi Hadid for the presentation of Maison’s collection during the MFW. Together with Dua, the other great protagonist of the campaign is the new La Grecian print. As the brand explains, the classic motif “has been enlarged to scale, made three-dimensional and embellished with a series of bright shades“.
The first time they met was in February 2017, on the occasion of the London Versus fashion show, and since then, the relationship between Versace and Dua Lipa has become more and more unique. The star has worn the brand’s creations many times: from the swimsuit and denim jacket combo embellished with the Trésor de la Mer print with which she performed at the 2018 Brit Awards to the dress she wore at the 2019 Met Gala, from the Atelier Versace look, she walked on the red carpet of the 2021 Grammys to the total pink one chosen for the live performance.