From today 24 October, on television, on the web, and on social channels, the new commercial of Baci Perugina Dolce Vita arrives. The latest limited edition was created together with Dolce & Gabbana. The campaign, whose creativity was conceived by the Italian Maison, wants to be a real hymn to love in all its forms. A carefree and colorful story of emotions that deserve to be experienced.
To the notes of “For an hour of love” by Matia Bazar, moments flow on the screen that open the heart to joy.A kiss is a passion and joy, friendship and secret, intensity and lightheartedness, unique understanding and sharing of a magical moment.The new taste of Baci Dolce Vita, as suggested by the creativity of the advertising campaign, has a soft heart of gianduia, a fresh lemon-flavored grain, and a whole crunchy hazelnut.All wrapped in sublime white chocolate with hints of vanilla. A delicate praline that evokes the Sicilian artisan tradition in the taste of lemon, a citrus fruit that is the perfect expression of the Mediterranean atmosphere.
The Box Films produce the spot under the direction of Giulio Volpe.
The campaign plan envisages the involvement of the Rai, Publitalia, Sky, Cairo, and Discovery Media networks. The media center is dentsuX, the reference center in Italy of the Nestlé group.