If you’re looking for something extreme, vitaminic and refreshing, in Rome there is a boutique that will make you feel as if you have just left a 5-starred SPA: Dsquared2 flagship store in via del Babuino 180-182, which since 2016 has been proving to be one of the coolest and best stocked shops in town. Almost 400 square meters and just one floor: the store will welcome you with powerful visual imagery, such as huge led-walls and beautiful dressing rooms decorated with pictures of trees; you’ll get the feeling of being on an actual catwalk. The perfect place to relax (the evening areas are just incredible), snoop in the new Dsquared2collections and share an unforgettable photo on Instagram.
If you’re looking for real shopping, this boutique is perfect for you and will give you the chance to create a whole new outfit from head to toe. And for any occasion. You can find anything: men, women and children collection, both for a casual look and for evening outfits. Furthermore, great eyewear, underwear, beachwear collections and new fragrances both for men and women. A special mentions goes to the accessory section which is full of ideas, detailed and very very fashionable. Among must-haves, the monocromatici pieces with logo from the ICON collection, loved by fashion-followers: sporty bum bags and canvas pouches, very useful and original, perfect for an athleisure look.
Trendy and easy to pair hats in fluo colours with the Icon logo are getting super popular. Black and red crossbody bags are what everybody would wish for: dynamic and fresh, for some American style mixed with sartorial care. This is Dsquared2’s essence: rebel, energetic, deep down also a bit romantic, under some aspects similar to music. It is not a case that Dsquared2 is one of the brands pop stars prefer: LennyKravitz, JustinTimberlake, RickyMartin, NellyFurtado, SimonWebbe, RobbieWilliams, Rihanna, Fergie, Madonne, BritneySpears, just to mention some.
As regards that, we must thank our designer Mauro Scalia, who created D2 total looks for several Italian and International celebrities.
If you are looking for some unexpected fashion inspiration and for a good dose of happiness, check out the flagship store in via del Babuino.
We have visited it in order to get ready for a shooting inside wonderful Cavalieri Waldorf Astoria Resort in Roma: I can guarantee that there’s nothing better than the mix between Dsquared2 and the iconicPlanetarium, huge suite with terrace and jacuzzi with a view over the whole city of Rome.