Casual is a subcultural movement born in the early eighties presumably in the United Kingdom and specifically in Liverpool, Manchester and Aberdeen. The movement takes root on the “terraces” (bleachers of the English stadiums) frequented by the notorious hooligans, skinheads, and hard mods, always looking for a clash with the police and with opposing fans. The casual phenomenon from a simple way of dressing became a real subculture, dominated by two main elements: dressing in style and action at the stadium. Over the years there have been dozens of favorite casual brands such as Henry Lloyd, Paul & Shark, Lyle and Scott, Berghaus, Gabicci, Ralph Lauren, Henry Cotton, and many others, even if in the popular imagination the casual subculture remains linked to the “squared” of Burberry and Aquascutum and the garments of Stone Island, CP Company and Barbour.
