A fast-food chain can get a Michelin star if the food is good enough? Burger King in Belgium thinks it’s possible and launch a Change.org petition to get one. “We deserve that little star, don’t you think?” says in the campaign meticulously curated by the Buzzman agency to request the attention of the bible of the food guides. A risky marketing strategy to promote the new Master Angus burger, which features bacon, mustard, fried onions, and a flame-grilled Angus beef patty.
A few days after Michelin responded to the campaign, according to a post shared by Burger King Belgium, and its reviewers have already tasted the new product. “Who said you needed silver service?” Michelin responded. “Watch this space on November 1 to discover our next issue of the Michelin Guide for Belgium and Luxembourg, and find out if Burger King deserves a star!” Michelin standard set of criteria includes the quality of its ingredients, the mastery of cooking, the harmony of flavours, and how much the personality of the chef comes through in the dish. Now we will only have to wait to find out if the Master Angus Burger by Burger King will pass the test, in the meantime the petition is gaining more and more attention.