Saint Laurent keeps on collaborating with some of the most important artists in the music industry. After choosing Lenny Kravitz as the new face for their menswear line, the brand just announced their new testimonial for the Pre-Fall 2020 campaign. It’s Rosé, one of the members of the popular k-pop group Blackpink. In the black and white pictures shot by David Sims, the singer poses wearing an animal print shirt, while in a short video she dances in front of the came waring a one-shoulder mini dress. The relationship between Rosé and Saint Laurent started a year ago: the Creative Director of the brand, Anthony Vaccarello, personally wanted her in the front row during one of his fashion shows.
“I still can’t believe that I’m a global ambassador, representing a brand that I’ve thought was really cool for a long time,” Rosé told Elle Korea according to a fan site. “It’s an honor. I also got close to creative director Antony Vaccarello, and I’m learning a lot from his creativity, expertise, and humanity. It’s amazing to be able to work with such a wonderful person.” Rosé counts more than 25 million followers on Instagram, and personally shared the good news on her profile. Her fans didn’t miss the occasion to congratulate her, from “You’re the queen of style” to “I’m so proud of you”.