In February 2020, when we were still at the beginning of the pandemic, and there was still no talk of lockdown, Giorgio Armani was one of the first to realize the gravity of the situation and to convert the physical event scheduled for Milan Fashion Week into a live streaming behind closed doors.
Since then, the designer has been the protagonist of many initiatives to raise awareness among operators in the sector on the future of a fashion that had become a crazy and out-of-control consumerist vortex.
How can we not remember the beautiful letter addressed to all the fashion system operators, which has gone around the world, causing a significant change.
Since then, the designer has continued to be particularly attentive, taking all the necessary safety measures and contributing donations to hospitals in difficulty, and being among the first to promote the vaccination campaign for its employees.
The same responsible attitude returns to manifest itself again this year, with the recent announcement by the company to cancel all the January fashion shows following careful reflection in light of the worsening epidemiological situation, with an omicron variant that has come to cause over 150,000 daily infections, only in our country. .
With great regret, Armani said in a statement that both the Emporio Armani fashion show and that of the men’s first line for the autumn/winter 2022 season, scheduled for January 15 and 17, respectively, will not take place. Not only that, the presentation of the Armani Privé spring 2022 collection was to be held at the end of the month in Paris during the week dedicated to haute couture has also been removed from the calendar.