Yesterday afternoon, the historic Condé Nast publishing group presented a new global content strategy. A new leadership team and a new global structure aimed at transforming all creative activities to serve the public and advertising investors better. A strategic approach aimed at best strengthening the relationship between brand and journalistic story. And leading this new transformation could only be Anna Wintour, appointed Chief Content Officer worldwide. Wintour will also continue to serve as Vogue’s Global Editorial Director and to oversee Vogue USA.
Condé Nast has also appointed the new global editorial directors of AD, Condé Nast Traveler, and GQ. The new appointments see Amy Astley as “AD’s Global Editorial Director“; Divia Thani will be “Condé Nast Traveler Global Editorial Director“; Finally, Will Welch as “GQ Global Manager“. AD’s Deputy Editors Condé Nast Traveler and GQ will be Oliver Jahn, Jesse Ashlock, and Adam Baidawi, respectively.
As for Europe, Edward Enninful will be “European Editorial Director for the UK, France, Italy, Germany, and Spain markets“. Similarly, Simone Marchetti was promoted to “European Editorial Director of Vanity Fair, including the editions published in France, Italy, and Spain“. Vanity Fair editions in the US and UK will continue to be overseen by Editor-in-Chief, Radhika Jones.
“The relationships we have with our audiences today represent ongoing exchanges of ideas and opinions, and Edward, Amy, Divia, Will, and Simone are masterful in their approach to content creation,” commented Wintour. “As we look to the future of Condé Nast, we will use the combination of our global reach and the local knowledge and identity of our brands to tell the most important, inclusive, and inspiring stories of our time.”
