Anna Wintour, the legendary editorial director of “Vogue” and many other periodicals of the group, Conde Nast, provides a relaunch of the luxury industry after restrictions due to the pandemic of Covid-19. Her is a thought, the fruit of long queues in front of shops in London, Gucci and Dior, which have recently reopened. Wintour said: “We are to return to the new ‘twenties the Roaring’. The people, has been closed in the house for too long and now wants to go out and spend. Want to travel to. Want to go back to dress“.
According to the “Financial Times” one of his rare interviews, the queen of fashion she added that people “want to enjoy what life has to offer”. From his point of view, luxury goods, and in particular, high fashion, fall, without a doubt, in the circle of pleasures more areas. According to Anna Wintour this is not to be “the old way” rather than “want to enjoy what life has to offer”.
And as blame her. A story has to bring is the case with Hermès in China. Four months after the explosion of the emergency Coronavirus, on Saturday 11 April, on the Eve of the Passover, the Hermès store had finally reopened. A single day, it seems that it has received more than 19 million renminbi, or $ 2.7 million. While in December 2020, the Lvmh group conquered the top of the lists of Paris. As you read on Fashionnetwork, the luxury giant had beaten a historical record “by reaching the largest capitalization on the stock market in Paris”. Despite the pandemic, it had marked an increase of almost 22% in the last twelve months.
The director of Vogue has challenged the idea that Condé Nast will be for an elite: “We are a company that believes in quality and in the best way to tell it.” Moreover, in December, the historic publishing group Condé Nast was appointed Wintour Chief Content Officer worldwide. She plays the role of Editorial Director of global Vogue and oversees Vogue USA since 1988. The length of his term is also explained with a character, very determined and, according to numerous testimonies, very difficult. It is pretty explanatory in the cult film “The Devil wears Prada,” with Anne Hathaway and Meryl Streep. The film is taken from the homonymous book written by his former assistant, Lauren Weisberger.
