Coming in May in Milan, after the Fashion Week, a beauty week open to the public.
The Milan Beauty Week revolves around four main themes: innovation, emotion, sustainability, and inclusion. They are held at the historic Palazzo Giureconsulti, which will be transformed into a “beauty village”. The areas will be divided into themes, such as beauty corners and tech, olfactory laboratories, and ABC cosmetics. The latter will host an installation with a guide to cosmetics and ingredients. Other services include a film exhibition, where six iconic Italian films will be accompanied by sensory experiences, a Panoramic Social Hub, where beauty enthusiasts can take photos of the event, and boutiques for shopping.
The Milan Beauty Week is currently scheduled from 3 to 8 May — reservations can be made on the official website. All the coolest brands in the world will be presented.