The profound crisis caused by Covid underlined the absolute need to rewrite the rules of communication. The human being is slowly re-appropriating spaces, rediscovering a dimension more linked to essential values such as friendship, the importance of affection, solidarity and advertising, in the time of the coronavirus, it has become humanized. It is no longer aimed at a chosen target, but at people, who today more than ever do not deserve to be left alone.
Therefore, today more than ever, we communicate to tell stories and propose an experience. 5.20 is the new PR, events and communication agency of Loredana Pina and Paola Ruffo, who have chosen to underline with their logo, an historical moment of rebirth and restart (May 2020).
Passion and flexibility are the keywords. The new boutique agency, with expertise mainly in fashion, design, food and lifestyle, offers targeted and tailor-made projects. The areas of intervention cover the local market and the main foreign markets.
With this new project, the founders are leveraging their fortnightly experience gained in some of the most important luxury fashion brands such as: Giorgio Armani, Dsquared2, Blufin Group, La Perla, Ricagno and in the institutional context at the National Chamber of Italian Fashion.