Life in plastic seems to be this year’s motto. And if you think we’re only referring to Barbie, maybe you should take a closer look. Gerwig‘s blockbuster film opened the door and probably lighted the fuse for an entire cultural phenomenon that revolves around the world of dolls.
MGA Entertainment knows this well and on the wave of the trend with impeccable timing has unsheathed its sparkling ace: a collaboration between Kylie Jenner and Bratz.
Yep, now you can take Kylie Jenner home in Bratz mini doll form complete with accessories and some of her most iconic outfits.
The collection consists of a teaser line called Mini Bratz x Kylie Collectibles and draws inspiration from Jenner’s personal style and her most memorable fashion moments. There are a total of six Kylie minis to collect, in six different celebrity looks, including the lavender feathered Versace mermaid dress she wore to the 2019 Met Gala and the veiled all-white Off-White ensemble she debuted at the same event three years later.
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In a press release, Bratz producer MGA Entertainment promised the release of a “full line” of Kylie dolls in the coming weeks.
“This is a seminal moment in Bratz history to join forces with Kylie Jenner as the brand’s first-ever celebrity collaboration. Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” explained Bratz Creative Director, Jasmin Larian. “Not only will this collaboration expand to Kylie’s millions of fans, but it will also reach the audiences that grew up with Bratz and are excited to relive the Y2K Bratz lifestyle today. We couldn’t be prouder to welcome Kylie into the Bratz family,” she continues.
“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” declared the youngest celeb of the Kardashian family in a press release. “I have loved every step of the process this past year in creating these dolls alongside the Bratz team. I’m so excited they are here!”
In the hustle and bustle of the irrepressible Barbiecore trend, the partnership with Kylie Jenner demonstrates how Bratz represent a dolls empire equally influential in pop culture and in the revival of the 2000s (there are indeed those who consider them as two antithetical parties).
The Bratz Kylie minis are available for purchase now at Amazon, Walmart, Target and on Bratz website. Each doll features a matching accessory (like her sports car or her beloved greyhound, Norman) and is packaged in a special, glamour A-line design packaging, characteristic of the Bratz brand.
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