OLYMPIA, THE NEW IT BAG OF BURBERRY

Pure female energy, sensuality, and freedom of expression. Is the new bag from Burberry that is going to be the bag of the moment. It’s called Olympia bag and was designed by the creative director of the brand, Riccardo Tisci. A new bag the icon of the Maison, English, molded, and hand-painted by Italian artisans. A silhouette curve and compact, and enriched with sophisticated metal parts gold-plated or palladium with the engraving of the Burberry logo. For its launch, the brand has thought of an extraordinary country for the protagonists, FKA Twigs, Kendall Jenner, and Shygirl. The shots are signed in from to Inez van Lamsweerde and Vinoodh Matadin.

“I wanted to create the perfect shape, something that could capture the essence of femininity. Then, for the campaign, I wanted to celebrate three amazing women in my life who embody the power and the beauty of the female energy: FKA twigs, Kendall and Shygirl. These women are incredibly talented and self-confident and have a natural pride and determination to carve out their paths, each freely expressing its originality through their creativity,” said Riccardo Tisci.

“Every time I’m asked to participate in a campaign Burberry, I feel excited as the first time. Riccardo has always encouraged me to be myself, and his support from the beginning has meant the world to me. I’m so proud to be a part of this campaign that celebrates the power of women,” said Kendall.

“Riccardo is one person just so genuine, and I admire her creativity. She has this beautiful way of telling stories through his campaigns and collections. It was an incredible experience to work with a team so creative,” explained FKA Twigs.

“The first time I met Richard, I adored how we were in sync about our approach to life. In this campaign, I felt able to express a different aspect of my femininity,” said Shygirl.

The bag Olympia is available in the Burberry store and online in various colors (brown, black, burgundy, blue, beige, and yellow, and green), and in three dimensions.