IN THE TOP 100 LUXURY BRANDS, 22 ARE ITALIAN

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The 100 largest luxury goods companies in the world generated $ 281 billion in 2019, up by $ 15 billion compared to 2018. This is what emerges from the seventh edition of Global Powers of Luxury Goods, the annual study by Deloitte, which considers and classifies the 100 top players in the fashion & luxury sector globally, based on consolidated sales in the fiscal year under review.

For the third consecutive year, the quartet of top luxury players is made up of giants LVMH ($ 37.5 billion), Kering ($ 17.8 billion), Estée Lauder ($ 14.9 billion), and Richemont. In fifth place, we find L’Oréal Luxe, which replaces Chanel, while EssilorLuxottica remains stable in seventh place.

As in previous years, Made in Italy confirms its leadership in the sector, positioning as many as 22 companies. Two-thirds operate in the clothing and footwear sectors, while 23% belong to the category’s bags and accessories category. EssilorLuxottica, the Prada group (which we find in nineteenth place), and Giorgio Armani are the three leading Italian players in the ranking and represent almost half of the sales of luxury goods in 2019 by the Italian companies in the ranking. 2019 was also the year in which 6 of the influential Italian luxury brands returned to record positive growth: Giorgio Armani, Otb, Dolce & Gabbana, Ferragamo, Ermenegildo Zegna, and Twinset.

Despite being the most numerous, the Italian companies in the Top 100 realize only 12.4% of total global revenues, placing themselves in fourth position after France (28.3%), the United States (18.3%), and Switzerland (13, 2%).

With only nine companies in the rankings, France also achieved the best growth in sales of luxury products in 2019 of 15.7%.

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