For the Autumn/Winter 2020/21, where the trends dictate that the bras need to be showed off and not hid, Zara, who follows trends at the speed of light, launches its first lingerie collection. If you ever wondered why they never created a lingerie collection before, the answer is because they wanted to do it at the right time, and in the best way possible. And so for the first Zara lingerie collection, the focus is on comfort, quality and elegance. Sophisticated and refined elements, from lace, satin to tulle in a seductive mix and refined palette that goes from white to black, including dark brown.
The collection includes briefs, bras, silk pyjamas, dressing gowns, sleep masks, bodysuits and scarves. But a more ‘everyday’ approach is explored with T-shirts, shirts and cashmere socks declined in the neutral tones of nude, grey, soft brown and powder pink.
Zara presented the collection with a black and white campaign that celebrates femininity shot by Annemarieke Van Drimmelen. Palpable femininity that has recently been expressed through another Zara campaign, again in black and white, shot by the legendary photographer Steven Meisel, for the fall/winter 2021 collection.