Mark Zuckerberg announced not even a week ago the name change of his company, from Facebook to Meta, consequently opening the doors to the much talked about Metaverse. From the day of the presentation of this fictional virtual universe, the feedback from the fashion brands immediately showed interest was not long in coming. As learned from Josh Gerben, a trademark lawyer, a few days ago, Nike would have applied to use some of the company’s properties, such as Just Do It and the logo to sell digital sneakers and clothing.
The Beaverton brand has applied to extend the application of its registered trademarks to products designed for the virtual world. As stated in the published documents. In this case, shortly, the users of the Metaverse could be able to buy, obviously in a virtual way, in addition to sneakers, clothing, and accessories such as bags, backpacks, and glasses. Sports equipment is also not excluded.
In the past few hours, even Balenciaga had hinted that he could embrace the Metaverse. And after Gerben’s tweet, it is clear that the leading clothing brands are already looking to the future. They are already thinking about the best items to offer our avatars.
The former CEO of Google, meanwhile, has had his say on the Metaverse.He has stated that it may not be the best thing for the man. The discussion around Zuckerberg’s project in recent days has become increasingly heated.