Vetements co-founders Guram Gvasalia and the Gvasalia Foundation have finally unveiled their long-awaited “secret project“. This is a new brand called VTMNTS. He made his big debut today at 7.30 pm with a Spring / Summer 2022 menswear collection. For the occasion, 100 numbered looks were presented.
The range, dubbed “XXX,” differs from the usual tight and cropped Vetements silhouettes we were used to, with a slew of nicely proportional ensembles. Always remaining faithful to the design codes of its mother label. Leather blazer, Experimental cut trousers, philosophical graphics, tight tops, and futuristic glasses follow one another during the presentation. The new inaugural line of VTMNTS provides a valid and concrete alternative to the most advanced offerings of Vetements.
Prev
Next
The brand also offers a slew of youth t-shirts, some with collegial motifs and others with frontal pronouns (“They / They,” “She / She,” and “He / He”) in bold. Several iterations play with an all-over barcode fabric.
Prev
Next
If the line was first announced in June via a teaser video and then with a private Instagram account with a direct username (@vetements_secret_project), no further information was available on the launch. Details are also scarce for now. The brand exclusively revealed a premonitory sentiment in its press release: “100 looks represent our 100% commitment to this industry.”
In addition to the fashion collections, VTMNTS is preparing to offer financial aid and various other charitable initiatives, although at the moment, the brand has not exposed its plans to implement these projects.
