Mercedes-Benz presents the Project Geländewagen and collaborates with the designer Virgil Abloh, for a new edition of the iconic G-Class SUV, that in 2019 celebrated 40 years. The final design will be revealed with a global digital presentation on September 8th 2020, as well as a special auction with the possibility of getting a one-off piece of this artwork. The proceeds will be donated to a charity that is involved in the art world. This collaboration sees at work the creativity of Abloh and the experience of Gorden Wagener, Chief Design Officer di Mercedes-Benz, two different worlds that meet together to create something new and special.
“Mercedes-Benz is a brand that stands for luxury and exceptional performance. Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design,” commented Abloh. “The next step in pushing Mercedes-Benz design is our collaboration with Virgil Abloh,” added Mercedes-Benz chief design officer Gorden Wagener. “We are set to create something unseen in both of our branches.”
This is not the first time that Abloh expands his vision outside of the fashion industry. In March the designer customized Drake’s private jet.