Clothes that have passed from hand to hand. A graphic sign, a logo, which contains all the Valentino logos. And with them the stories of the garments that wear them on their label. An initial, a line that now becomes a circle. From this poetic idea was born the Valentino Vintage initiative. The brand offers its customers the opportunity to take a journey into the past but look to the future. It is a concept that gives new life to Maison’s garments through a rigorous and certified path in which the customer can propose their own “vintage” Valentino garment.
It starts from the dedicated page on the site that contains all the information to give a second life to Valentino garments. From there, you can access the contact page of Vintage Stores participating in the initiative and request an evaluation of your garment. If the review is positive and you want to sell your boss, you will receive a credit to spend in specific Valentino boutiques.
To activate the digital evaluation process of the garment, send a photo. If the evaluation is positive, Vintage Store will send an email to the customer with a range of enhancements of the garment and an invitation to make an appointment. The customer can freely choose whether to confirm the appointment at the Vintage Store and sell their garment.
The final assessment will be made at the Vintage Store and, if the customer accepts against the sale of the garment, he will receive a credit for the agreed amount. A voucher to spend in specific Valentino boutiques must be in the same cities where the sale took place. The initiative started on October 27, 2021, and will continue until the end of the year.
But it doesn’t stop there. As of January 2022, the selected items will be put on sale again by the same stores in a series of ways that have not yet been revealed. It is certainly interesting to note that, instead of a digital marketplace, the sale of the garments will take place in the store.
So if, on the one hand, it implies a partnership relationship with the boutiques themselves, on the other, with the geographical limits of these sales, the perceived value of the items sold and the entire operation increases. Ultimately, Valentino’s move represents a significant step forward in bringing together luxury fashion and the secondhand market. A market which, according to ThredUp, should reach a turnover of 77 billion dollars by 2025.
Below is the list of Vintage Stores around the world:
Madame Pauline Vintage – Foro Buonaparte 74, Milan
Valentino Milano Montenapoleone – Via Monte Napoleone 20, Milan
New York Vintage Inc – 117 West 25th Street, New York NY
Valentino Soho New York –
135 Spring Street, New York NY
Resurrection – 8006 Melrose Ave, Los Angeles
Valentino Beverly Hills – 324 North Rodeo Drive, Beverly Hills, Los Angeles
LAILA Tokyo – 1-5-11-2F Shibuya Shibuya-ku Tokyo 150-0002
Valentino Ometesando – Tokyo Shinuya-ku 4-12-10 Jingumae, Omotesando Hills, Main BLDG, 1F / 2F, Tokyo