TikTok launches the brand new TikTok Kitchen in partnership with Virtual Dining Concepts. It will use about 300 ghost restaurants to prepare meals based on all the viral recipes circulating the platform.
Virtual Dining Concepts is no stranger to a project like this, having already partnered with MrBeast for its MrBeast Burger restaurants before opening physical locations. Hence, the company hopes to expand TikTok Kitchen to more than 1,000 locations by the end of 2022.
For starters, the service will offer baked pasta, the most Googled dish for 2021, and then burgers and fries. The menu will change every quarter and
Fascinating fact, TikTok will also give a part of its Kitchen profits to those who created those recipes on its platform, strengthening the community.
The launch is scheduled in the United States for March 2021
We have already anticipated how TikTok anticipates fashion trends, and indeed this innovation in the field of food and beverage will also be a success.