The tennis champion Roger Federer is working on a new project in collaboration with the Swish brand On (since 2019 Federer became one of the main investors) for a new pair of limited edition sneakers: The Roger. The name directly connects the product with the promoter, so that Federer doesn’t end up like Stan Smith, where the shoes became more famous than his sports career.
“The minimalist design and easy comfort of On’s shoes had me hooked years ago. I wanted to infuse the tennis sneaker with the same lightness, comfort and agility for every day,” said Federer talking about his sneakers, that of course, are white. The new tennis shoe incorporates On’s CloudTec technology, which delivers a “soft landing followed by an explosive take-off”. To maintain the elegance and clean look of the shoes, the designers hid the technology inside the sole, which makes it even lighter and comfortable. Plus, they’re 100% vegan.
At the moment, only 1000 pairs of Centre Court 0-Series have been produced and they will be available through a draw on On’s website and exclusively at Dover Street Market retailers worldwide for $249.99.
