China and Japan, have always been the leading markets for the fashion industry in Asia, influencing not only the continent but the whole world. But in the last few years, the population in South Korea has started paying more and more attention to the fashion system. Everything started in 2012, with the global k-pop hit Gangnam Style that reached one billion views and brought South Korea’s under the spotlights. Since that moment, they became subject of analysis from fashion experts, thanks to their ability to influence the global market in every kind of field: from music to beauty, an industry that is now valued 13 billion dollars. Who, in fact, was able to win the first edition of the talent show produced by Netflix “Next in fashion” was the designer Minju Kim.
According to the analysis «Investment opportunities in Korea fashion & beauty», the fashion market in South Korea is estimated at 41,5 billion dollars and is destined to grow.
“Korea has a long tradition in the textile industry. Since 2013, is Milano Unica has activated a Korea Observatories, while in 2019 the Istituto Marangoni in Milan chooses 5 of their best students to make a series outfits with materials from companies that partners with the Ktta-Korea Textile Trade Association” explains Natan Mondin, Kotra’s Trade and Investment Specialist, an agency that promotes Korean companies all over the world. The rise of the Korean fashion industry is also thanks to the ability of the designer to interpret contemporary trends. Only in South Korea, there are more than 5 thousand fashion design students not even adding the ones that decided to study abroad.
According to the analysis «Investment opportunities in Korea fashion & beauty», the fashion market in South Korea is estimated at 41,5 billion dollars and is destined to grow. “Korea has a long tradition in the textile industry. Since 2013, is Milano Unica has activated a Korea Observatories, while in 2019 the Istituto Marangoni in Milan chooses 5 of their best students to make a series outfits with materials from companies that partners with the Ktta-Korea Textile Trade Association” explains Natan Mondin, Kotra’s Trade and Investment Specialist, an agency that promotes Korean companies all over the world. The rise of the Korean fashion industry is also thanks to the ability of the designer to interpret contemporary trends. Only in South Korea, there are more than 5 thousand fashion design students not even adding the ones that decided to study abroad.
“In the last 19 years, we had 670 students coming from South Korea and since 2005 there hasn’t been a final that didn’t have at least one student from the country”, says Barbara Franchin, founder of Its-International talent support in Trieste.
