THE RETURN OF TRIPLE S BALENCIAGA

For the latest Balenciaga campaign, Demna Gvasalia relaunches the Triple S, which we haven’t been shown in a campaign since 2017.

With her usual original and creative way, Demna Gvasalia calls her celebrity friends testimonials, from Kim Kardashian, the face of the Maison to Justin Bieber, to the diva French Isabelle Huppert.

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Always loved or hated, indeed always discussed, the TRIPLE S sneakers are the conversation starter preferred by anyone who works or is interested in fashion.

The triptych of massive soles belongs to three different sports disciplines—running, basketball, and athletics—and their profile conveys solidity and comfort. The way they are built is reminiscent of a handmade collage of other shoes.