Harley-Davidson is ready more than ever to relaunch its apparel, despite the fact that the group is growing strongly
All motorcycle enthusiasts love his leather jackets and t-shirts with detailed graphics, and not only.
Today, to conquer ever-wider audiences, also involving millennials, the Milwaukee-based company dares to make essential choices. The latest news is the choice of Erica Bullard as SVP and former YEEZY designer Louise Goldin as creative director.
Goldin graduated from Central Saint Martins, MA, and worked closely with Kanye West to start the YEEZY line (which will partner with Balenciaga for 2022) between 2011 and 2018. In her new role as creative director of Harley-Davidson, she said in a statement:
“I feel a deep connection between Harley-Davidson’s design language and my DNA as a designer. I am inspired by the unique combination of engineering, functionality, craftsmanship, and soul that lies at the heart of Harley’s iconic heritage. My goal is to transform that spirit and purpose into products that will ferry the brand into the future.