THE OPTICAL ILLUSION OF THE MAISON MARGIELA

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In the world of art, the so-called trompe l’oeil is a game of perspectives according to which a flat object, once painted, seems to take on depth and three-dimensionality. This is the technique that John Galliano, creative director of Maison Margiela, has chosen to characterize his most recent collaboration with Rebook, the Maison Margiela x Reebok Club C. The upper is made from a single piece of smooth leather, on which the scanned image of the original Reebok model was later printed.
Therefore, the original Club C model, one of Reebok’s most famous silhouettes, is deconstructed and rebuilt in pure Margiela style. A border between reality and illusion. The print imitates every seam, fold, and shadow of the sneaker’s three-dimensional surface, obtaining a two-dimensional optical illusion. To these will then be added the natural signs of aging that will change the shoe’s appearance. The last touch to the silhouette is the double branding tongue. For now, the colors presented are black and white.

 

The Maison Margiela x Reebok Club C will be available from March 24 on the Reebok website and in selected Maison Margiela boutiques.
But the partnership launched last year between Maison Margiela and Reebok is not new to the news. In the first stage, their union saw the legendary Instapump Fury revisited in the form of a heeled sneaker. Following February this year, the Classic Leather Tabi, available in “Black” and “White” colors, was transformed into a sneaker complete with a sock included in the box.
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