As for the branding that will accompany the first collection in question, Virgil Abloh has rethought the recently debuted “raised hands” logo by adding the typical scribbles dear to children’s imagination, which will be presented in a lively color palette. The graphic elements range from the symbol of the sun to a sitting stick figure and the word “KIDS” inserted in the representative font of the brand.
Sweaters, hooded sweatshirts, cardigans, denim jackets, coats, and varsity jackets will be protagonists within the line. This is designed for both the male and female sides of the baby clientele. The first child’s sneaker that differs from the collaborations with Nike is added to complete the collection: the “Low Vulcanized“. The inspiration comes from hippie culture.
Off-White Kids is on sale in the Off-White internationally, on the brand’s website, on Farfetch.com, and at select partners around the world.