In UNIQLO‘ s vision, a fundamental element of the LifeWear philosophy is to combine people’s passion for art with clothing to wear every day. This thought has been expressed many times by the Japanese brand. Sometimes reaching worlds that we could hardly have imagined could end up in our wardrobe. And today this path has reached the next level, establishing a four-year partnership with the Musée du Louvre.
It will be possible to take advantage of this union’s first fruits starting from spring 2021. Fruits designed to bring the public closer to and engage in exploring the renowned masterpieces exhibited inside the Parisian museum. The first will consist of a new edition of the so-called Free Saturday Nights. Days in which the exhibition’s opening hours will be extended until 9.45 pm allow tourists to enjoy art in a new, more peaceful and enveloping atmosphere. On the other hand, the second is called the Mini-Discovery Tour and consists of a three-weekly twenty-minute guide mostly aimed at families.
But the real spearhead that will start this new chapter will be a UNIQLO UT line, which has requested Peter Saville’s help. “I was intrigued that in the Louvre, the very famous Mona Lisa is known as the painting’ N. INV 779′, which is its internal inventory number. This inspired me. Like many people, when I look at the works of art, I’m also aware of their constitutive geometry. I thought exploring that point of view on a t-shirt would be appropriate for this UT / Louvre collaboration. ” Stated the artist.
The English graphic designer concentrated on studying the golden ratio of some paintings and the same cataloging system. A system that defines the role of each masterpiece exhibited in the galleries. Under the creative director NIGO’s guidance, a series of sweatshirts and t-shirts for men and women were designed. Respectively they depict the “Gioconda”, the “Venus de Milo”, the “Winged Victory of Samothrace”, the devout “Holy Mother”, and the “Odalisque”. A more rational and urban trait was used for men’s clothing; An accentuated sensuality between floral motifs and an exploration of femininity in women’s garments figures.
The capsule collection will be released online on February 4th.
It is not the first time that the Louvre museum is involved in the world of fashion. In December 2019, to celebrate the 500th anniversary of the Renaissance’s genius, Leonardo da Vinci, Off White launched an unprecedented capsule collection. The items of this were sold at the museum gift shops.