Stan Smith is one of the sneakers’ models, signed Adidas Originals, that has had more success. So much so that their unmistakable shape has remained intact for nearly half a century. Yes, because it was the year 1973 when, with their launch on the market, redefined tennis shoes’ perception in the eyes of the consumer. And today is born the Stan Smith Forever, the new eco-friendly version. The boots, the most long-lived of the brand, are created in support of the project End Plastic Waste, which wants to achieve the ambitious goal of reducing to a minimum the plastic on our planet.
The brand Adidas, by 2024, has the goal of creating shoes that are completely free of virgin polyester. New sneakers Stan Smith on the market from 1 April, have uppers white Primegreen, material recycling, high-performance, placed on the soles, white recycled rubber. You will see a printed graphic inspired by the planet earth, a white tab on the heel, and graphic ivory on the front tab in addition to the allure minimal.
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A model is inspired by a frog puppet most-loved, always, of the Muppets. The ‘ K ‘ alternates with that of a typical three rows of stripes. The name Kermit is embossed on the heel, while its image is printed on the left tab and on the insole. Here we see the lace-up green and the phrase, the slogan “It’s Not Easy Being Green.” And if he says Kermit, which is not to be trusted, by learning to choose clothing and accessories which respect the environment.
And since the focus is on sustainability and the environment, change the packaging. Each pair of shoes from the collection will always have the classic blue box with Adidas Originals’ logo, but it will be a new version, created with over 90% recycled paper.
