adidas officially arrives in the metaverse with a new collection.
“We have embarked on the new era of originality. We have said from the beginning that if we want to be the brand that represents and helps in the spread of the values of the Z generation, then we must move at the same speed and with the same dynamism. This spirit blends perfectly with the principles of Adidas, where we embrace the limit, open the door to the new, and act with rebellious optimism.”
But what will it be, in practice? The brand intends to create a very exclusive club of customers, who will have access to a catalog precluded from all others. The key to joining it is the purchase of one of the NFT
(Non-Fungible Tokens) of the “Into the Metaverse” line: Adidas NFT owners will therefore be able to buy special products and help the brand actively think about the items coming in the future.
Each NFT will be sold starting from the Adidas site for 0.2 Ethereum, equivalent to about 700 euros (or 800 dollars, if you prefer). Buyers will benefit from both digital and physical Adidas experience and products.