savage per fenty, intimo made by Rihanna

Savage x Fenty: killing the game in the lingerie industry

1 min read

After having created her Fenty beauty Line, the famous foundation shade for any type of skin perplexion which changed the game in the Beauty industry, Rihanna is back at it again, and beauty community is shooked once more thanks to another market platform: the lingerie.

Savage per Fenty- rihanna

Rihanna took the opportunity of the lack of diversity, inclusivity in the underwear market space, and created her own empowering lingerie line for all bold women. Now finally, there is a place for anyone to feel beautiful, confident and sexy. The brand represents all women: with curves, stretch marks, sagging stomach and six-packs, petite and plus size. The design of the intimates are all very fresh and bold, with fun materials and colours, and the best part? They are affordable!

savage per fenty, collezione di rihanna

Why am I am so impressed? I’m ecstatic that there is finally a brand that represents power and unity for us women and let us be unapologetically ourselves without having to aspire to a different body in order to feel like we belong. Something that before her line was hard o find.

savage per fenty, intimo made by Rihanna

Riri just released the 2019 Valentine’s Day collection. There are plenty of sheer lingerie, nipple pasties, mesh bodysuits and babydolls,  and of course, embroidered hearts all of which range in price from $20 to $68. Check them out!

athleisure, la nuova tendenza delle Celebrity
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