The Balenciaga fw19 campaign is, once again, a successful celebration of “ordinary life”. This advertising campaign features actual parisian couples chosen by a street-casting and immortalized by the wedding photographer, Greg Fink. The aim of the brand is to represent the current lifestyle of the inhabitants of Paris (which is known to be not only the capital of fashion but also that of love) and romance, both in its most authentic and delicate forms and in its clichés.
The fall winter 19 campaign also includes a short film shot by Ed Fornieles, in which couples talk about their relationships through an interview and get involved in role-playing games to explore their current and past relationships.
Alla fall winter 19 campaign si aggiunge anche un cortometraggio girato da Ed Fornieles, in cui le coppie parlano delle loro relazioni tramite un’intervista e sperimentano giochi di ruolo per esplorare le loro relazioni attuali e passate.