PRADA RELEASE FIVE FASHION FILMS FOR THE SS20 COLLECTION

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During the Digital Milan Fashion WeekPrada presented the new SS20 Menswear and Womenswear collections (the last ones before the arrival of Raf Simons as co-creative director of the brand). In absence of a fashion show, Miuccia Prada asked 5 different artists, including Juergen Teller and Willy Vanderperreto direct 5 different fashion films and to interpret the new collection throughout their point of view as well as showcasing the multiple interpretations of a collection during a fashion show. “While I was shooting the collection looked stripped from fashion ideas, which turns that idea into fashion again. It also felt introspective and slightly schizophrenic. A look into the past with the future ahead. I hope that the audience feels that in the movie, a distilled pure and honest presentation of the collection,” said Vanderperre, which has has been shooting the campaigns of Raf Simons since 2009 and of Prada since 2016 until 2019. 

For her last collection as a soloist, Miuccia Prada wanted to encapsulate the essence of the brand and her pure conception of fashion. The outfits mix sportswear with formal wear, a classic style that incorporates a futuristic aesthetic. The menswear silhouettes are defined and slim, with the use of the advance nylon Prada and stretchy material in contraposition with the sartorial tradition. In the womenswear collection, the silhouettes were tapered and the choice of fabrics had an industrial quality and were free of embellishments.

The outfits industrial and sportswear-inspired, are made with classic manufactures and sartorial materials, while the lingerie and knitwear express the fragile and emotional side of the collection.

The 5 artists, apart from Willy Vanderperre and Juergen Teller, include the Polish photographer Joanna Piotrowska, the Californian visual artist Martine Syms and the Texan filmmaker/composer Terence Nance. All of them interpreted the new Prada collections in the 5 different chapters of Prada Multiple Views, a visual conversation that suggests multiple interpretations of the same thing, which creates new connections of ideas and a sense of community.

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