All the true lovers of Sneaker and Hype brands cannot know OD Toronto. Considered the true Canadian streetwear mecca, this store has gradually achieved its fame collecting the rarest pieces and limited editions of brands like Nike, Bape, Supreme, Adidas, etc. and turning into something much more special than just a store. The almost museum organization of products and spaces, the accurate work of collecting and exhibiting of articles, many of which are not even for sale, makes it easy to associate this store with some sort of contemporary art gallery, full of products but also of particular and unique objects signed by the most famous brands iconic.
Shahin Shamshiri (co-owner and co-founder of OD Toronto) answered a few questions for Mvc magazine explaining how the idea of the store was born from the passion he has always shared with his business partner Tetra for the purchase of sneakers. The name OD (overdose) expresses the sense of excess, a philosophy with which the two boys decided to symbolically characterize their brand. Maria Vittoria Cusumano, director of MVC magazine, had the opportunity to make a complete tour of the Shahin and Tetra store, including the reserved area to the most loyal guests.
When entering this small streetwear temple it is impossible not to notice the pinball machine of Supreme is a key master game containing sneakers worth more than $ 1,000. To go unnoticed they are not even the numerous Supreme skateboard boards preserved by the transparent plate which constitutes the floor of the store. The essential, almost aseptic style is further emphasized by the transparent film that protects each pair of sneakers.
At the center of the store, framed by T-shirt and sweatshirts stands, are the most precious sneakers, including the inevitable Nike self-lacing limited edition Back To The Future, whose estimated value is about $ 20,000. Furthermore, OD TO, as a true brand, could not fail to have its own streetwear line. Among the other features that make this place unforgettable, there is a vast collection of Kaws toys, an area dedicated to basketball with a mural by the artist Kawhi Leonard depicting one of the most memorable moments of the NB. and the only Lamborghini Centenario Roadster model available in Canada, a collector’s purchase of Tetra that is currently displayed in the back of the store.
On the upper floor, there is the lounge reserved for OD’s friends, an area not used for sale but full of collectible items including the very expensive but very tender Pudsey Bear Supreme x Louis Vuitton. Located at address 273 Queen St W (Toronto), OverdoseToronto is a guaranteed stop for all lovers and the followers of the street and sporty culture and fashion but not only! Shahin himself explained to us that their current target of customers goes far beyond what the two young entrepreneurs had originally envisioned, including boys, the elderly, families, anyone, even if only passing through, in the Canadian city.