Nike and Converse revealed their new sneakers collection BeTrue and Pride, in the occasion of Pride Month, which parades and celebrations have been cancelled due to the pandemic. The aesthetic that ties the two collections is the 10 colours flag “More Color, More Pride” designed by the American activist Amber Hikes in 2017, that decors six iconic silhouettes of both brands, creating a line-up that sumps all their eras and styles.
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More Color, More Pride. Because every story is important and representation matters, @Dapper_Stemme shares the meaning of the More Color, More Pride flag, which she originally concepted and popularized in 2017. Converse’s 2020 Pride Collection is inspired by the More Color, More Pride flag and will support our global and local LGBTQIA+ youth partners: @ItGetsBetter, @BAGLY_Inc, @OUTMetroWest, and @AliForneyCenter. We’ll be celebrating with Pride on our channels every weekend. Be the first to see our new Pride collection, available May 29 at 10am EST on Converse.com. #ConversePride #WeAreAllStars
The styles are the Air Force 1, the Air Max 2090, the sandal ACG Air Deschutz, the Chuck 70 Hi, the Chuck 70 Ox and the classic Chuck Taylor. Also, Converse included an apparel capsule collection.
Among the highlights of the two collections, there are, the first Pride-themed Air Force 1 with iridescent details that surround the Swoosh, the Air Max 2090 in multi-colour and asymmetrical design and the Chuck Taylor All Star decorated with sequins.
The Pride Converse collection is available on their Web-store from May 29th, while the BeTrue Nike collection will be available on the Nike Store from June 19th. The two brands also activated a series of benefit initiatives to support the LGBTQIA+ organizations that fight for the rights of the community. Nike donated to 20 locals and international charities that are involved with the sports world, while the Pride initiative of Converse, reached around one million dollars worth of donations. In the meantime, Nike recently put its rivalry with Adidas aside and joined forces to once again fight against racism and violence.