The Miu Miu Autumn Winter 2020 campaign Here Comes The Night dwells inside the interior world of their muses. Shot in January, in the Milan Villa located at Via Melzi d’Eril 30, that previously was the brand headquarters. In front of Douglas Irvine‘s lens, Malaika Holmen, Esme Creed-Miles, Kasper Kapica, Ez, Tang He, Tomiwa Adeshina e Patrycja Piekarska impersonates modern romantic heroes, revealing the charm that surrounds a young woman that knows who she is. They’re rebel and dreamers that evoke the Nineteenth-century mood of the protagonists of the female centred novels, that loves a delicate elegance made of floral decors, pearl or lace embroidery, black velvet, tartan and crystals. The models wear long boho dresses and sheepskin coats with white collars, shirts decorated with paillettes, pleated aprons made with pied-de-poule wool, patchwork dresses and tartan skirts. Country, hippy, romantic and sparkling.
Last week the brand launched a digital project called #MiuMe and invites people from the sport, art, dance and fashion world, but also their fans, to take a picture in their home, wearing outfits and accessories by Miu Miu to celebrate the freedom of expression.