Moncler Genius celebrates the launch of the new 7 MONCLER FRAGMENT HIROSHI FUJIWARA COLLECTION with a fashion film and a series of events all over the world, between digital and in real life. The brand is always ready to experiment with new things, like its first fragrance line that should debut in 2022.
In China, Moncler presented a live streaming event, in which the singer and actress Victoria Song, the actor Pang BO and the Tv host Nic Li, move from a Ramen bar into a futuristic space, while chatting about street culture. In the meantime, a customized 7 MONCLER FRAGMENT HIROSHI FUJIWARA truck goes from store to store serving street food to the clients.
In Japan, where Fujiwara started his career, the project’s communication interlace with the client. Genki Ito directed a short film for the launch of the collection featuring the actor and singer Tomohisa Yamashita, where he moves around Tokyo while showing a preview of the collection to his fans throughout Line.
In Europe, the collection will be presented today July 2nd, by Moncler and MATCHESFASHION.com with a live performance streamed on IGTV. Benji B, from London, and Dj Clash a Licaxxx from Tokyo, will play their music which inspired Hiroshi Fujiwara.
Lastly, Highsnobiety curated an online exhibition, NOT IN PARIS, to showcase the Moncler Genius collection.