In 1968 Gimmo Etro was founded in Milan by a brand that would soon be known to the world for its prints called Paisley. We are talking about Etro, which to testify to the world that the city loved by the Milan fashion house does not stop, Etro dedicates a special T-shirt to it with the inscription ‘Milan Never Stops’. An initiative to send a message of hope and positivity to be shared with all the Milanese, by birth and by adoption.
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The spokesman shirt to remember that Milan, with its discreet beauty, is a lively, frenetic, dynamic city, and home to musicians, poets, writers, entrepreneurs and fashion creators.
Milan does not stop and does so alongside Etro, who has decided to make his own contribution to support the research of the Microbiology and Virology Laboratory of the Luigi Sacco Hospital in Milan – led by Professor Maria Rita Gismondo together with his team – in overcoming this difficult situation with confidence and tenacity.
