This Summer, Levi’s in collaboration with New Balance, will release a new sneakers model. The brands created a special edition of the New Balance 1300 sneaker, which this year celebrates its 35th anniversary. The new model was constructed with a mix of Levi’s back-patch-coloured, apple crumble-hued suede and deadstock White Oak XX52 denim. A special mix that will make Levi’s x New Balance 1300, a symbol for American’s culture. The design elements are rich in bold orange accents, including an orange Levi’s tab on the outside left foot, a White Oak woven label on the shoe tongue and a special hangtag inspired by the graphic of their archives that says, “Levi’s for feet”.
«We’re excited that we were able to put together this collaboration between two iconic American brands which both shares a passion for quality and craftsmanship», says Joe Grondin, New Balance’s Collaboration Manager. «We’re the first shoe brand that used Levi’s orange tab, giving the fans of the brand a trendy model with an important story behind».
The Levi’s x New Balance collaboration will be available at NewBalance.com.
Last week Levi’s revealed their new SS20 collection in pastel colours. The top model Hailey Bieber and the artist Jaden Smith are the faces of the campaign. On the other hand, for their SS20 collection, New Balance launched on the market the New Balance 9.92 “Made in the USA”. A re-issue of Steve Jobs’s favourite shoes, available in five different colours.