Lady Gaga is the face of the new fragrance by Valentino, Voce Viva, which invites every woman to spread their voice and inspire other people to live their dreams. A fragrance that celebrates the values of inclusivity and individuality of the brand. Lady Gaga was the perfect choice to represent this message, she’s one of the most powerful voices of this generation and is the only artist to won an Oscar, a Grammty, a BAFTA and a Golden Globe award all in the same year for he role in A Star is Born. The pop star ha inspired for more than years millions of people all over the world and she shares with Valentino way more than their Italian roots. She’s a symbol of respect for individuality and muse for whoever wants to find their place in the world.
“Lady Gaga means freedom, self-consciousness, pure heart. Her participation in this campaign elevates the symbolic power of the project to the highest level. She is the icon of a generation. Her message of freedom, passion for art, self-consciousness and equality is the same our Valentino community stands for. I am so proud for having her in,” Piccioli said in a statement.
The campaign for Voce Viva will be revealed in September, in contemporary with the global launch of the new fragrance.
