Self confidence, Charlotte Tilbury and Kim Cattrall sound like a perfectly coherent trio.
The makeup brand has chosen the legendary Kim Cattrall, known for her role in Sex and the City as the iconic Samantha Jones, for a new campaign all focused on the exaltation of self love and confidence.
Charlotte Tilbury has always had as testimonials of its campaigns prominent figures, and with great personalities such as Twiggy, Joan Collins and Kylie Minogue. Kim Cattrall is certainly no exception.
“This campaign is about self-discovery and celebrating what resonates for you. Getting to know more of who you are and how you express yourself is fundamental to your health and happiness. Self-knowledge and acceptance as we grow and change gives you confidence — something most of us don’t think enough about with our busy, demanding lives,” Cattrall shared in a press statement. “‘Make yourself your priority and have a fabulous time doing so’ is such an empowering message to get behind.”
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The actress is now the face of the new “Pillow Talk Soulmates” collection, a limited-edition makeup range that includes the new “Pillow Talk Beauty Soulmates” face palette and “Pillow Talk Love Effect” lipsticks.
“I have bottled the beautifying effects of self-love to give you the most universally flattering, pretty pink love filters for love blushed cheeks and just kissed lips, every day,” quotes Tilbury’s post shared on Instagram. “With the ‘Pillow Talk Love Effect,’ everyone, everywhere can unlock their most beautiful, confident self.”
Both products in the “Pillow Talk Soulmates” collection work to give a fresh and beautiful complexion to the face. The “Pillow Talk Beauty Soulmates” face palette includes powder, contour shades and a gorgeous pink blush. The “Pillow Talk Love Effect” lipsticks come in four shades, “Dream Talk”, “Naughty Talk”, “Love Talk” and “Kiss Talk”, which offer 10 hours of wear and a smudge-proof formula.
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“I call Pillow Talk the ‘get what you want’ shade because it transforms you into the most beautiful, confident and empowered version of yourself. Kim knows what she wants and understands the power of self-love, which is what this campaign is a celebration of. She is the ultimate Pillow Talk Beauty Muse,” Tilbury said via statement. “She’s cheeky, naughty, fearless and exudes limitless confidence and empowerment. She embodies everything my brand stands for!”
