During these years, Kanye West often repeated that his dream was to transform YEEZY in a lifestyle that goes beyond a fashion and sneakers brand. But as we all know, the rapper can’t always keep his promises, but this time seems that something is moving in the right direction. It was revealed that recently Yeezy filed a trademark for a beauty line, intending to produce make-up, false eye-lashes, face masks, nail polishes, face creams, shower gels, body oils, hair care products, fragrances and even toothpaste and deodorants.
A decision that, maybe, the rapper took after the success of his wife Kim Kardashian beauty line, KKW, that earned 100 million dollars in 2018. Or he was inspired by his sister in law Kylie Jenner, that thanks to her company Kylie Cosmetics, became one of the most successful businesswomen of our time. But Kanye already tried to join the beauty world with his agency DONDA, without never completing the project. Maybe this is the right time?
A decision that, maybe, the rapper took after the success of his wife Kim Kardashian beauty line, KKW, that earned 100 million dollars in 2018. Or he was inspired by his sister in law Kylie Jenner, that thanks to her company Kylie Cosmetics, became one of the most successful businesswomen of our time. But Kanye already tried to join the beauty world with his agency DONDA, without never completing the project. Maybe this is the right time?
