We talked about a lot in the last months how many events and shows from the film, theatre and fashion industry have been postponed due to the global pandemic. We already know that the next London, Paris and Milan Fashion Week editions switched to digital. But what about street style? How the market will change? Our new lifestyle, from social distancing to the limitations imposed on closed and crowded places will put an end to street style?
Street photography became an important element of the fashion industry, that allowed brands to understand what young people want, thanks of course, to the diffusion of the images on social media. These shots were subject of analysis for understanding the launch of any new trends, market research and operations of influencer marketing. Commercial operations that involved every age, as it’s showed by the German photographer Jannik Diefenbach, that while he was still attending university, involved his grandpa Alojz (73 years old) in an online photography project.
And with an economy that is slowly starting again, with the culture and fashion industry still questioning how to adapt to this new reality, is worth asking what the future of street style photography is. For the photographer Su Shan Leong, based between Seoul and Paris, it will survive. “Street style always influenced consumers and trends. I think that after the lockdown people will go outside dressed better than before, giving importance to trends such as protective textiles and comfortable fabrics with a structured silhouette inspired by nature.“
But some people think differently, stating that street style is a false reality that reached its final terminal. Like Antoine De Almeida that recently said how street style transformed from a photography genre where photographers captured insiders and professional from the industry that dressed in interesting and innovative ways, into influencers that simply wears garments given to them by PR agencies.
There are many opinions and debates on these topics, but what we can hope for is that people will never stop to experiment with their style. We hope for a world where the youth will start to fill the streets with their outfits and keep inspiring each other.