What is Ikea doing in the meantime? The Swedish giant who since a few years has proved to be an incredible hype generator, proceeds inexorably on its way, bringing a bit of lightness into the mediadic dread of this period.
A few days ago, in fact, poped up the news of Ikea’s collaboration with Pizza Hut Hong Kong, which together launched a new taste of pizza garnished with the famous Swedish Ikea meatballs and a table created specifically to share pizza with friends. The latter, furthermore, packaged in a huge giant pizza box.
Säva, as the table is called, is nothing more than the life-size version of the miniature table (“pizza-saver”) which is located inside the Pizza Hut cartons that serves to keep the lid off the pizza’s filling: it is completely white, with three legs and a circular top decorated with the Pizza Hut logo.
For the moment it is an idea designed only for the Hong Kong market, born from the partnership of the two brands with the communication and brand strategy agency Ogilvy Hong Kong. In fact, the life-size Säva is already on sale in some Ikea stores of the city.
No less important is the news relating to the release of a new article by the irreverent Swedish furniture company, perhaps also destined to become a must have.
It seems that IKEA has taken note of the impact that its ubiquitous and iconic FRAKTA bags have had on popular culture and in particular on streetwear and the luxury market and has therefore decided to launch its wearable FRAKTA accessory, the KNORVA hat.
Completely similar and consistent with the essential and spartan design of the blue ikea bags, KNORVA is built with the blue polypropylene material of the FRAKTA bag, with the IKEA branded carrying handle used above the hem as a strap. As IKEA himself points out in the comic description of the product, it is simply a “hat” that is “easy to carry with you”.
The hat is currently on sale on the Ikea website at the very reasonable price of $ 4.
