Instagram influencers are not cheap. For example, just one sponsored post by Chiara Ferragni cost 52.600 euros. According to the Instagram Rich List 2020 made by Hopper HQ, a British digital marketing agency, Ferragni is at the 65th place. The Italian influencer, that recently started sponsoring even cleaning and baking products, is ahead of her husband Fedez, that for each sponsored post get paid 28 thousand euros.
Among the most paid Italian influencers, there is Giulia De Lellis and Mariano Di Vaio, that for each sponsored post get 16.000 euros and 12.500 euros. Not too bad for just posting a picture on your feed or a short video on your Instagram story, but is definitely less than the top 10 in the list. At the first place, there is the actor Dwayne “The Rock” Johnson, that for a single sponsored post gets paid 1 million dollars.
At the 2nd, there is the entrepreneur and reality tv star Kylie Jenner, followed at the third place by the soccer player Cristiano Ronaldo, that gets 890 thousand dollars for each post thanks to his 225 million followers. While his rival, Lionel Messi gets the 11th place with “only” 700 thousand dollars. At the 4th and 5th place there Kim Kardashian and Ariana Grande, and of course the top 10 feature celebrities such as Selena Gomez, Beyonce, Justin Bieber and Taylor Swift.