TikTok is the social platform of the moment and is a source of inspiration for many trends among young people. The latest example that confirms the incredible success of the app, is when a JW Anderson’s cardigan went viral after that Harry Styles wore it. After his performance at the Today Show, the TikTokers created a series of post dedicated to the outfit. The cardigan, released during the Spring/Summer 2020 Collection went immediately sold out and many users tried to recreate it.
“I am so impressed and incredibly humbled by this trend and everyone knitting the cardigan. I really wanted to show our appreciation so we are sharing the pattern with everyone. Keep it up!” said JW Anderson in an Instagram post. He was so touched by the trend that he thanked the community by sharing the pattern to recreate the cardigan.