Cocktail, music and softness at Hanro‘s boutique party that took place yesterday night in Via di Santa Chiara, a few steps away from the Pantheon. For those of you who didn’t know it, Hanro is a traditional Swedish brand (more the 130 years old), the absolute leader as regards lingerie and luxurious, yet accessible, nightwear. And, since some time ago, this brand is very popular also as regards dailywear. I’ ve always loved their motto: understatement luxury. Just look at, or touch, one of Hanro’s products to understand what they mean. All the pieces are incredibly refined and of high quality, and still not prohibitive at all. Harno is famous worldwide mostly thanks to its lines’ ductility and to its care for comfort and well-being.
I’m talking about pieces of clothing, both lingerie and dailywear, that last in time and are based on a minimal, essential and yet rich aesthetic, always sophisticated and never vulgar. To give you a better idea: the amazing Nicole Kidman, in one of the cult scenes from Eyes Wide Shut by Stanley Kubrick, was wearing a spaghetti top by Harno, among the brand’s most iconic pieces.
The event – an exquisite mix of guests, sparkles and beautiful clothes – launched a series of unmissable news regarding the lines dedicated to yoga, spare time and self-care, which as you know are sectors I deeply love. Moreover the brand is at the moment very successful, mostly thanks to its ability to merge tradition and innovation and to interpret any trend in a comfortable-chic key.
Last night I got lost among super-sexy and super-comfortable pieces, like trousers, tops, t-shirts, jacket and sweats, in elastan, micromodal or pile. T-shirts and pants are probably among my favourite pieces: t-shirts don’t have lateral sews in order to achieve more comfort and pants have super-comfortable loose belts. We go from sportswear to loungewear, from technology to design.
Shirts, fashionable sweaters and dresses, casual pants, whose softness reminds of first-class pyjamas; sportswear pieces that can be worn even on more formal occasions, like the intimate robe that becomes a casual jacket that can be worn even during the day. Their secret is definitely in the materials’ high-quality, in the design’s perfection, in the care in the making and in the elegance of the aesthetic. Basically, thanks to Hanro lingerie and dailywear merged. Many had tried, just a few made it.