2021 is the year of unexpected collaborations: if until a few days ago, the partnership between Balenciaga and The Simpsons led to discussion. Before that was the collaboration between Fendi and Versace, the next round will feature Gucci and Hot Wheels for the limited edition production of a 1:64 scale model of the Cadillac Seville by Gucci in 1979. It is the first collaboration for both brands: for Hot Wheels, it is the first partnership with a fashion brand. For Gucci, instead, it is the first collectible real.
The launch is the centenary of the brand, celebrated with the Gucci 100 collection directed by Alessandro Michele, which with its many initiatives has become a kind of great time machine in which the past, the present, and the present, and the future of the brand and their vision are revived.
The collection’s protagonist is the Cadillac Seville by Gucci, a car that Aldo Gucci, president of the brand for 33 years, overdrew personally and tells a story and an aesthetic of another era, a journey into the memories of the United States in the late 70s.