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The Fashion Week calendar never before saw these many last minutes changes and delays. Unfortunately, the pandemic completely changed the plans of many brands and they either had to re-schedule or cancel their fashion shows. But let’s recap together everything that we know so far.

Last weekend (12th – 14th June) took place the first digital edition of the London Fashion Week: 36 designers showcased their new collections on a dedicated platform created by the British Fashion Council. Many big brands like Burberry, Victoria Beckham, JW Anderson, didn’t join the calendar. 

The next event scheduled, from the 9th until the 13th of July is the Paris Fashion Week (which also goes digital as announced by the Fédération de la Haute Couture et de la Mode) dedicated to the Spring/Summer 2021 Menswear Collections. Each brand will present their collections on a dedicated online platform and on Sphere, the Parisian showroom which showcase new brands. For the first time in the history of fashion, the Parisian edition is held before the Milan Fashion Week.

  • Valentino will not present their collection during this fashion week but decided to reschedule his show in September, probably in Paris, as announced by Pierpaolo Piccioli, Creative Director of the Maison. The Haute Couture collection will be showcased in July with a special event.

The Camera Nazionale Della Moda Italiana announced a few weeks ago the first Milan Digital Fashion Week (14th – 17th of July). The brands will present their Spring/Summer 2021 Menswear collections and Womenswear and Menswear Spring/Summer 2021 pre-collections, on a digital platform that will offer a variety of content, from photos, videos, interviews and backstage moments. In contemporary, they will activate a section entirely dedicated to the showrooms.

The New York Fashion Week Spring/Summer 2021 is scheduled in September 2020, from the 11th until the 16th.

  • Michael Kors exit the official fashion calendar. The designer will present the Spring/Summer 2021 collection between October and November, but we still don’t know the details.
  • Marc Jacobs puts in stand-by his collections“To be honest, we still don’t know what we’re going to do and when we will start again, put to produce a collection I need my team,” explained the designer. “And my team needs to examine the materials, which all come from Italy. Until we don’t find out a new way of working we really don’t have anything to do”.

The Milan Fashion Week Spring/Summer 2021 is scheduled from the 22nd until the 28th of September 2020.

The Paris Fashion Week Spring/Summer 2021 is scheduled from the 28th of September until the 6th of October 2020.

  • Saint Laurent decided to leave the official fashion calendar. From now on the brand will “follow his own rhythm, giving more importance to time and connecting with people all over the world by entering their space and their life”. The brand will choose each time new dates.
  • Off-White will not present their collection during the fashion week but directly launch their Spring/Summer 2021 collections in their stores in February. Post-pandemic, the main goal is to reduce the gap between the presentations and release in the stores, to increase the sales without losing the quality of the products.
  • The Belgian designer Dries Van Noten also announced that he will not showcase his collection in September. He recently published an open letter in collaboration with many people from the industry, asking the fashion industry to change.
  • LVMH appointed the founder of Alyx, Matthew Williams, as the new Creative Director of Givenchy. Recently the group seems to choose designers with a strong streetwear imprint, like Virgil Abloh which recently became the Creative Director for the Menswear line of Louis Vuitton. Alyx will maintain its independence to the fashion calendar, while William’s first collection with Givenchy will be presented during the Paris Fashion Week in September.

The London Fashion Spring/Summer 2021 is scheduled for the 18th untile the 22nd of September 2020.

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