We are in the midst of Milan design week 2023, also known by the historic name of Salone del Mobile, where every year the brands, emerging talents and the most prestigious companies in the design sector gather. In this scenario, fashion certainly cannot stand aside. It is known that many brands born in the field of fashion have then expanded their business into the furniture and household items sector and that the borderline between these worlds is increasingly blurring.
But on the occasion of the Milan Design Week, the big names in fashion show us that much more can be done, by organizing events, exhibitions, partnerships, pop-up stores, installations and many other initiatives that are part of the so-called Fuorisalone. From Hermes and Loewe to the most iconic sportswear labels such as Nike and Fila, let’s see what role some of the most famous fashion brands are playing during these days dedicated to creativity, craftsmanship and avant-garde.
Gaetano Pesce, master of architecture, design and art born in 1939, works together with Bottega Veneta on a project entitled “Vieni a Vedere”: an immersive installation based on resin and fabric that frames a limited edition of handmade bags following the artist’s drawings. “The space in which we present the bags is a cave. It’s narrow, you go through it one at a time, whether it’s underground or on the surface, you can find a way to get through it,” said Gaetano Pesce. The wish is “to open new paths to design”. The installation will be open until 22 April, at the Bottega Veneta store in Via Montenapoleone
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At Palazzo Serbelloni, Louis Vuitton presents its new Objets Nomades designed by international artists. Next to them, the elegant interpretation of the traditional trunk with monogram logo, the Cabinet of Curiosities by Marc Newson. In addition, the courtyard of the building houses the Nomadic Pavilion, designed by Marc Fornes.
For the second edition of Valentino Vintage, the brand chooses the historic Milanese boutique Madame Pauline as the location to celebrate the importance of circular fashion and the beauty of second lives. In fact, in the boutique it will be possible to exchange vintage Valentino garments and appreciate the display of the garments that have made the history of the Maison.
For the Design week Dior collaborates again with Philippe Starck, famous architect and old friend of the Maison, using the spaces of Palazzo Citterio. The timeless furnishings signed by Starck for Dior are the central element of an immersive experience between art, design and music that brings new ideas and new realities to the stage, including the Monsieur Dior chair, inspired by the founder of the Maison.
Jimmy Choo collaborates with Venini giving life to a collection of vases handmade with the ancient techniques of glass blowing and characterized by a prismatic shape and faceted surfaces; a reference to the Diamond Chain element present in the latest collections of shoes, bags and jewelery by the London brand.
Domenico Dolce and Stefano Gabbana presented the new home collection complementary to the “GenD – Generation Designers” initiative, displaying the outcome of the work that ten young creative talents in the field of design and furnishings have carried out collaborating with the artisans of the Dolce&Gabbana Home line.
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Prada Frames returns to the Fuorisalone with a series of meetings curated by the Formafantasma studio and designed to explore the relationship between design and the environment. The theme of the 2023 edition, from 17 to 19 April at the Teatro Filodrammatici, is “Materials in Flux“. With scholars and professionals from various fields, we talk about innovative recycled materials and analyze the link between matter and ecosystems.
