Etro will present the new Menswear Spring/Summer 2021 and Womenswear Resort 2021 collections during the upcoming Digital Fashion Week di Milano with a co-ed fashion show with a small audience. The event, that will take place on July 15th at 10 a.m. at the Milan’s Four Seasons Hotel and will be live-streamed on a dedicated platform.
“We decided to organize a physical runway show to telegraph a strong message of positivity, which is something that the fashion industry and Milan definitely need. I think that after the lockdown, we are all learning to live our lives in a different way, immersing ourselves in a new reality that enables us, following specific instructions, to stay alive. I think the same needs to be done by the fashion industry, which, in keeping with the current situation and in observance of the safety measures, has to find a new normality,” said Kean and Veronica Etro.
